Southwest changes Rapid Rewards on January 1, 2027. A-List becomes Silver, A-List Preferred becomes Gold, a new Platinum tier arrives, and tier qualifying points replace Companion Pass qualifying points. This page describes the rules that run through December 31, 2026 unless a line says otherwise. The full change list is in our alert at /alerts/southwest-2027-overhaul.
Southwest Airlines spent 50+ years as the friendly, no-frills US carrier, open seating, two free checked bags, points that didn't expire, and a loyalty program (Rapid Rewards) that pegged points to cash fares so casual flyers could understand what they were earning. Then Elliott Management bought a $1.9 billion stake in 2024 and forced 18 months of structural change. Bags returned to fee status May 28, 2025 (then increased again April 9, 2026). Open seating ended January 27, 2026, replaced by assigned seating with three tiers (Standard, Preferred, Extra Legroom). EarlyBird Check-In was retired. A new four-tier fare structure (Basic / Choice / Choice Preferred / Choice Extra) replaced the old Wanna Get Away lineup. Southwest in 2026 looks more like Delta and United every quarter.
What survived the overhaul still matters, and is genuinely strong. Rapid Rewards points don't expire as long as your account stays open (as of May 2026). Companion Pass: earn 135,000 Companion Pass Qualifying Points or 100 qualifying one-way flights in a calendar year, gives a designated companion free flights (taxes only) on any Southwest flight, paid or award, for the rest of the qualification year plus the entire following year. It remains one of the strongest loyalty products in domestic US travel. Under the rules that run through December 31, 2026, the cult-favorite credit-card strategy (two Chase Southwest cards, with the welcome bonuses timed across consecutive calendar years) earns it almost entirely from spend. That window closes December 31, 2026. Chase Ultimate Rewards transfers 1:1 instantly to Southwest Rapid Rewards (though transferred points do NOT count toward Companion Pass qualifying points or A-List tier-qualifying points; both are earned by flying Southwest, and the Companion Pass also counts Rapid Rewards credit card points, debit card points, and partner base points). Among the cleanest flexible-currency on-ramps in the industry. Amex MR, Citi TYP, and Capital One Miles do not transfer to Southwest - Chase UR and Bilt are the flexible-currency on-ramps. Southwest flights are also bookable via the Chase Travel Portal. Free in-flight Wi-Fi is included for all Rapid Rewards Members (just sign up, no fee, any tier).
The other catch: dynamic award pricing has crept in since March 2025. The old "always book with points and cancel" hack is less reliable now, fare changes can mean the refund-and-rebook trick costs more points than your original booking. Redemption value is steady and predictable, with the best value on Choice fare-equivalent short-haul routes.