shopping portal
Rakuten
Rakuten is the largest cash-back shopping portal in the US, paying members a percentage back when they click through to retailers like Macy's, Nike, Sephora, and Best Buy. Crucially for points-and-miles users, Rakuten lets members redeem earnings as American Express Membership Rewards points instead of cash - at a 1:1 rate - which converts an everyday shopping rebate into transferable points usable across 17 airline and 3 hotel transfer partners.
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Last reviewed: May 2026
Loyalty programs change rules, fees, transfer ratios, and award pricing all the time — sometimes without warning. We do our best to keep these pages current, but the program's own site is always the final word. Always confirm specifics directly with Rakuten before transferring miles or booking an award. Treat anything on this page as a starting point, not a guarantee. Crazy4Points is not responsible for actions taken based on information here — see our Terms of Service for full details.