Mastercard Priceless
Priceless is Mastercard's experiences and access platform - the place where your plain plastic suddenly unlocks concert presales, chef's-table dinners, museum-after-dark tours, and one-of-a-kind events you cannot just buy on Ticketmaster. It is not a points program in the airline-mile sense; it is a benefits hub where the value is the access itself, with payment handled on your Mastercard. Think of it as the velvet rope your card has been holding the whole time.
What access you get
Priceless organizes curated experiences into a handful of recurring categories:
- Music and concerts - presale and preferred ticket access via the Mastercard x Live Nation partnership, plus premium seats and VIP packages
- Culinary - chef's-table dinners, tastings, and dining events with notable restaurants and chefs
- Sports - access to marquee matches, tournaments, and behind-the-scenes sporting moments
- Arts and theater - curator-led museum tours, opera with cast meet-and-greets, and stage performances
- Travel and lifestyle - destination experiences, hidden-gem local activities, and luxury escapes
Mastercard markets 1,000+ experiences globally, and the lineup rotates constantly.
How it works
There is no single mechanic - Priceless blends a few:
- Cardholder presale / preferred tickets (access) - the headline use case. Eligible cardholders get early or reserved access to concert and event tickets before the general public, then pay with their Mastercard. Presale windows are typically up to 48 hours ahead of public on-sale.
- Fixed-price experiences - many curated experiences are listed at a set price and booked directly (checkout, email-to-book, call-to-book, or voucher download).
- Auction / bid experiences - some exclusive, money-can't-buy items run as auctions where you bid against other cardholders; the highest bid at the close wins.
Across all of it, payment runs on your Mastercard - this is a card-access platform, not a points-redemption marketplace.
Who's eligible & how to access
Browsing priceless.com is open to anyone, but redeeming usually requires registering and paying with an eligible Mastercard. Mastercard runs four consumer tiers - standard Mastercard, World, World Elite, and World Legend - and the better perks gate upward. The Preferred Tickets benefit (reserved inventory held back from general sale) is specifically for World Elite and World Legend consumer credit cardholders, while general presale access via the Live Nation partnership is open to most consumer Mastercard credit cardholders. Anything involving payment must be charged to a Mastercard.
Standout examples
Inventory rotates often, so specific listings come and go - but the anchor is the multi-year Mastercard x Live Nation partnership, which gives 100M+ cardholders presale and premium-seat access to major tours and festivals worldwide. Beyond music, recurring standouts include culinary events (chef's-table dinners and tastings), curator-led museum and arts experiences, and access to marquee sporting events. The most exclusive items - true money-can't-buy moments - often surface as cardholder auctions. Check priceless.com for what is live in your market right now.
Good to know
Inventory is heavily regional - what is live in the US differs from the UK, EU, or Asia, and the Live Nation benefit rolled out across roughly 19 geographies. Tiered perks (Preferred Tickets) require a World Elite or World Legend card, and all paid bookings must run on a Mastercard. Auctions are binding once you win - bid like you mean it. Refundability varies entirely by experience and partner, so read the terms on each listing before you commit. Find everything by browsing priceless.com and filtering by city/category, or by watching for presale codes during a card-linked on-sale.
Our take
Worth knowing because it is a benefit you already have - early access to concerts and curated experiences that can be genuinely hard to get any other way. The flexibility (presale, fixed-price, and auction options) means there is usually a way in, even if it is access rather than points value.