Air France-KLM Flying Blue Experiences

The platform launched focused on premium live-event hospitality, with more categories promised over time:

• Concerts - VIP box seats for shows at top Paris venues
• Major sporting events - including marquee fixtures like the Six Nations rugby opener
• VIP hospitality - access is via 16-seat private boxes at the Accor Arena and the Stade de France, so you're getting a premium vantage point, not nosebleeds
• Air France-KLM has said other experience types will be added gradually, so expect the menu to grow beyond Paris concerts and sports.

Straightforward fixed-price Miles redemption - no bidding, no auctions. You browse the Flying Blue Store, pick an available event, and pay a set number of Miles per ticket. For example, the France vs England Six Nations rugby match listed at 60,000 Miles per ticket (so a pair runs you 120,000). Pricing is per seat, and inventory is tied to specific dated events, so it's book-it-when-you-see-it, not an always-on catalog.

Open to all Flying Blue members - no elite status or specific co-brand card required to redeem. Status does add a perk, though: members at Silver tier and above get fast-lane entry to every event at the Accor Arena (worth roughly 30-45 minutes saved per event). You just need a Flying Blue account and enough Miles. US members can earn Miles via Air France-KLM co-brand and transferable-points partners (Amex, Chase, Citi, Bilt, Capital One all transfer to Flying Blue), then redeem on the Store.

At launch the headliner was the Six Nations Championship opener, France vs England, at the Stade de France - VIP box seating for 60,000 Miles per ticket. Beyond that, the Accor Arena and Stade de France each carry around ten concerts and sporting events in a 16-seat VIP box format. Specific listings rotate with the live-event calendar, so check the Store for what's currently bookable.

This is a brand-new, deliberately limited offering - around ten events per venue, both in Paris, so it's really aimed at members who can get to France. Cancellation, change and refund terms are spelled out per-event in the T&Cs you see during booking, and Air France-KLM has flagged that the policy reflects the premium, scarce nature of the seats - read those before you commit, because rare-inventory tickets are rarely flexible. Pricing is quoted per seat, so double the Miles if you want to bring someone. Find inventory on the Flying Blue Store under Experiences.

Worth knowing because it turns Miles into access you genuinely can't easily buy - private VIP boxes at the Stade de France and Accor Arena - and the fixed pricing means no auction guesswork. Just keep in mind it's Paris-only and tiny for now, so it's a treat for members already heading to France, not a reason to chase Miles.