Program Change
Alaska Airlines Rebrands Mileage Plan & HawaiianMiles as Atmos Rewards — Major Transition Complete
Atmos™ Rewards is the #1 airline loyalty program according to US News & World Report ('25-'26)— bringing together the best of Alaska Airlines and Hawaiian Airlines under a single loyalty brand. With Mileage Plan™ and HawaiianMiles now combined, you'll be able to explore 1,000+ destinations with 30+
Alaska Airlines has completed the integration of Hawaiian Airlines' loyalty program under the new unified Atmos Rewards brand. Members of both programs now earn and redeem under one loyalty ecosystem with 30+ airline partners. This represents a structural program consolidation with expanded benefits and redemption options.
- Action
- Monitor This Deal
- Published
- April 25, 2026